If you’ve already experienced the success that Google AdWords and Cost-Per-Click can provide, you might want to check out the next innovation from the Internet giant. Within the coming weeks, companies in the U.S. and the UK will be introduced to a new concept: bidding for live phone calls as well as bidding for clicks. To earn this opportunity, companies need to provide Google search ads on PCs and tablets. If your company is one that views live calls as a good source for leads, you may be ready to pay the high total cost for these calls.
The reason for a new system with new approach? The more your ads stand out, the more likely you are to pay a higher price (up to $5) for calls, or clicks. The more time you have to invest in advertising, the greater the outcome. The goal here is to ensure your ads grab attention in an oversaturated market so you can generate optimal income levels with the least amount of work. Who wouldn’t want to jump on board?
Rate Your Ads Quality Score
Ad Rank is an important metric for anyone operating online and trying to drive revenue. This Ad Rank, or the position of your ad within the search engine results, is determined by the combination of the Quality Score of your ad and the maximum amount of the CPC. Now, with the new bidding concept taking hold, the amount you are willing to pay for your phone calls, as well as clicks, can also directly affect where your ad is ranked.
The higher your ad is placed in the search engine results, the more likely you are to receive leads. The more leads you receive, the more customers you gain; the more customers you gain, the more income you generate. It is a win-win situation for everyone involved.
How to Set up Your Bidding
This new opportunity is ready to launch, you simply opt for a forwarding number from Google so you can set up your specific Call Extensions. The Call Extensions are what allows your company to be tracked by AdWords when a call comes into your business. You will also receive detailed call reports that includes business critical data, such as a summary of the completed calls, the rate of phone-through calls, the cost of each call, information on each specific call, the length of time on each call, the area code the caller was calling from and the group of ads that drove the customers to make the call in the first place.
Your Company is Already Eligible for the Bid-Per Call
As of right now, all companies in the U.S. and the UK are eligible to take advantage of these bid-per-call benefits. If you are already using the Call Metrics, simply provide a Max CPP bid to make your bid-per-call active. The AdWords Help Center provides all of the insider information on how this bid-per-call opportunity actually works as well as the criteria that must be met to qualify. There is also a FAQ page in case you come across questions or concerns regarding the system. Get your questions answered so you can start taking the calls and making the sales.
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