The Internet Marketing world buzz for 2011 is social media and also mobile technology. Every marketer wants to get on “the new ways to market” band wagon. What they forget is that some marketing strategies that have worked in the past, still work now and will keep working far into future.
We're talking about e-mail marketing. Of all the Internet's marketing strategies out there, Email marketing is still one of the most effective ways to stay in touch with prospective, as well as present customers and clients.
Every business is constantly marketing themselves using different advertising channels. A majority of businesses still don't grasp the power of building both a subscriber and a customer list.
The difference between the two kinds of lists are simply a subscriber list is a collection of names and addresses of potential customers and clients that haven't yet bought your product or used your services. Whereas a customer list is just that, they've previously purchased from you.
For 2011, don't get so focused on all the other ways to market your business that you ignore this tried and true marketing strategy.
Why we think you should allocate some of your time, resources and marketing budget to email marketing and building your subscriber and customer lists?
Simply because, a name and email address is one of the most important pieces of information you can obtain from your Internet marketing efforts.
Once you have an email address you can continue to build a relationship with your prospective and current customers.
This is a big deal. There's not a lot of trust these days, especially on the Internet. For someone to voluntarily give you their email address, says that they do trust you.
The key here is to not let them down,but continue to build that relationship and trust so they become loyal customers and your potential customers cross over to become your customers.
We feel it just makes sense to spend the time to build a subscriber and customer list. That will really become your greatest business asset.
Why Do We Say That?
It's been said a person sometimes needs to see an advertisement up to 7 times before they'll take action to either buy the product or get more information. How much money do you have to spend for that person to see your offer 7 times by various other marketing methods?
With email marketing, once you have a persons contact information, you have the power to directly contact them as much as you want for a fraction of what it would cost you for any other type of advertising.
Volumes have been written on how to do it. But, the mindset you need to always have when you venture into building a list and email marketing is building a relationship of trust with that person. You do this by continually giving, giving, giving.
What Do You Give?
Valuable information that's going to help your contact solve a problem. Most of your email messages will be packed with helpful information with out a plug for your product or service at all.
If you establish rapport and they trust you, then timely marketing emails presented in the right way will be effective. Response is usually fairly high, because they know and trust you. You're no longer a stranger advertising to them, but a trusted expert that they'll turn to. And of course, since your products and services will solve their problems or even make their lives easier, they'll buy from you instead of your competitor
So think again about list building and email marketing in 2011. It could be the key to your long-term business growth.
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