The Internet Marketing world  buzz for 2011 is social media and also mobile technology. Every marketer wants to get on “the new ways to market” band wagon. What they forget is that some marketing strategies that have worked in the past,  still work now and will keep working far into future.

We're talking about e-mail marketing. Of all the Internet's marketing strategies out there, Email marketing is still one of the most effective ways to stay in touch with prospective, as well as present customers and clients.

Every business is constantly marketing themselves using different advertising channels. A majority of businesses still don't grasp the power of building both a subscriber and a customer list...

Email marketing is a valuable tool in your web arsenal. A big mistake that companies often make is to send off boring, blanket emails. The readers hit the delete button even before they finish that first line. There are a few tactics to make your readers feel more like they are not just some name in your database.

Make them feel like people, not numbers         

                Personalize your greetings so it’s not just something like “Dear Customer.” Make sure you reference the name that they provided in the signup form in your greeting. It instantly makes them feel more connected to the material. Another way to do this is to establish a connection is to provide clear information in the “From” section of the email. Where is this email coming from? Who sent it? An email address that is a mix of letters and numbers sets off huge spam flags. 

Small tactics with big impact

                You email is packed with great info. Maybe you describe a special offer or exciting news about new products. The webpage content rule that you should divide writing into short bits is even more important to email marketing. Keep the paragraphs short and to the point. Don’t open up with huge, useless introductory paragraphs. Get right to the meat of the email...