Keeping up with the changes that Google makes to its search algorithm is not an easy task; especially considering that they will make an estimated 550 changes to it this year. Content farms saw a massive loss in visibility when Google made its Panda/Farmer update, which was a successful attempt at weeding out websites that get high volume but offer substandard content.
For companies that have worked hard to get a decent amount of visibility in Google, changes to the algorithm can be a big step backwards. Fortunately, it’s not difficult to remain in the good graces of Google if you’re following the basic rules. And, you don’t really have to keep up with their changes as long as your website is focused on quality, contains excellent content that’s good enough for readers to share with others.
Organizations find success by keeping titles short and effective, providing links to quality sites and having fewer high-quality blogs and pages rather than a slew of low-quality blogs and pages. Blogs are proving to be a very effective means of generating better traffic, especially if they’re high quality.
When titling your blog, put a keyword in the title and make sure it’s placed in the top left corner of the page. Crawlers read from top to bottom and from left to right, so placement is key, as long as the blog brings value to the reader and focuses on quality content that matches expectations.
When it comes to links, Google puts a lot of value in websites that provide links to high-quality websites. In fact, that’s how Google search works. Google has a software program called “Spider” that looks through a small batch of websites and follows links from those sites to other sites. When a Google search is conducted, the individual is actually searching Google’s index of the web. If you’ve been linking to content farms like Ezine.com or suite1010.com, Google will no longer place those links in the high-value category.
There is still an unknown regarding the amount of value Google places on social media, at least outside of its own Google+. What we do know is that Google provides social sharing in real-time in its search results. Google + users now have the power to block sites, which can be an obvious drawback to sites that befall this wrath.
If you’re focused on quality and think you’ve met that standard in all areas of your website, it’s time to let Google know about your content through proven methods. Do your meta titles and descriptions match your pages’ content? Don’t try the old tactic of keyword stuffing as Google has dubbed that a red flag for years now and will devalue your website.
Make certain everything matches and aligns according to set expectations. SERP descriptions are also vital in getting more visibility. The description must be clear and concise enough to draw readers to your page. You don’t want to cram keywords where they don’t belong (referencing keyword stuffing once again), but they should be in places that will provide you the higher visibility, such as the start of your listing and in the SERP.
Finally, an important note on housekeeping as upkeep is important to Google. If you have broken links, Google will think you’re not managing your site and will not give you the visibility you need. Avoid creating 404 pages. You can do this by using a broken link checker that will let you know when one of the links on your site has gone haywire.It not only demonstrates to Google that you’re on top of keeping your site updated, it also communicates to your customers that your content is worthwhile and worth coming back to read time and again.
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