If you have any part of your business online, I'm sure your main objective is find your target customers and sell your products and services to them.
The difficult part is finding a way to position yourself, so your potential prospects can find you. Today we're going to discuss Latent Semantic Indexing (LSI) and how it may effect your page ranking in the search engines.
What Exactly Is LSI?
We're not going to get into the science of LSI, but give you a big picture of how you should consider adjusting your marketing to gain an advantage over those that don't understand it.
Latent Semantic Indexing is a mathematical algorithm that recognizes related words and their patterns. It breaks down, for example, an article and determines what words are similar in nature according to a particular subject. Basically, what similar words people include in their article that are considered related to each other.
If you had an article on tennis for example, the algorithm might see patterns of words like tennis, court, ball, Roger Federer, instruction, competition etc. Words that are taken and grouped according to massive amounts of data gathered from information on the web and then given importance according to these words in a document. LSI does not take into effect the meaning of any words, just patterns.
Who's Using It?
Every search engine uses LSI to some degree in their search algorithm. You know as well as we know that when a person searches for a certain term and the results aren't relevant to his or her search, they're going to leave that search engine and use one that will give them better results.
Search engines are constantly looking for ways to give their users the most relevant results in the least amount of time.
Why You Need to Know About it and Use it With Your Web Content?
To some degree, the search engines are using this science to determine what content is relevant for a particular key phrase. In the past, a keyword phrase used multiple times on a web page or article would be the major way it was recognized as relevant and ranked.
Although we can only guess what Google is up too in regards to their page ranking algorithms, some form of semantic indexing is being used and we believe is presently weighted more heavily in their formula than keyword density.
In fact, using keyword density principles without the use of LSI could hurt your ranking.
Now taking this position will have many SEO experts ruffled and giving different opinions on the subject. Some say Google doesn't use this science for organic search listings, but only PPC, while others will lean the other way.
Again, what we've seen is that Google and the other search engine are not going to help anyone out. It continually remains a guessing game. But, there has to be some form of semantic latent indexing in their search engine relevancy formula.
So what's important for you to understand when writing your web pages and articles, is to throw out the idea of just concentrating on one keyword or keyword phrase. You need to find a set of related keywords that go with the main keyword phrase you're optimizing. All the keywords need to be synonymous (related) to each other and the subject you're writing about.
To conclude, Google and the other search engines seem to be using more than keyword density in their search engine algorithm. It just makes sense as a marketer to understand LSI and be sure to integrate these concepts into your overall SEO strategy.
Our Production and quality of work is based on years of training in collaboration with top level software engineers in the industry.
Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017
Please sign up for our email list, where we will send you up to date news and promotions.