Posted: Tuesday, Dec 14, 2010

When we met with Dr. Oleg Klempner and his team at Central Park S. Dental Care, we knew we could meet his needs. For Central Park S. Dental Care, we created a new online experience and a marketing strategy aimed at informing future patients about the prestigious facility. We had to create a beautiful and professional website that lived up to Dr. Klempner’s reputation as a top-notch dentist.
Since it was our plan to minimize time spent on back-and-forth revisions, we wanted to gather as much information as possible at the start of the project. We know how valuable Dr. Klempner’s time is, and it was our goal get everything perfect the first time. To gather valuable information, we met with Dr. Klempner and established a list of criteria for his webpage. He wanted a page that would showcase his dentistry skills and would have a sense of simplicity and style. Our client wanted to balance informative content with a visually appealing site. It was also his desire to lead web browsers to want to make an appointment. Of course, easy navigation was a must. It was our task at Webmaster Studio to make all of these things a reality.
We set a rigorous series of milestones for our team to meet. Our plan of attack was all about organization and open communication. Well before our deadlines with the Dr. Klempner and his team, we wanted to make sure that our design was up to par with his demands. This meant working together as a team to ensure that the website met our own company standards before even showing the designs to the client.
We translated Dr. Klempner’s needs into fluid, eye-catching web design. The Webmaster Studio team created easy navigation in the form of a sleek home page. The pages all feature a link bar at the top of the page, constant reminders that visitors and book appointments online, and appropriate and eye-catching images. The pages showcase prominent images detailing before-and-after shots of some of Dr. Klempner’s patients showing off his spectacular handiwork. Keeping in mind the criteria we agreed upon with Dr. Klempner, we created a sense of consistency throughout all of the pages that speaks to The flow of the Central Park S. Dental page is all about simplicity and style.
It was essential to create a page that balanced beautiful design with lots of content. Given the fact that not everyone is an expert in the dental field like Dr. Klempner is, the pages are filled with straight-forward language for the average web visitor. We made sure to incorporate the information that Dr. Klempner felt was crucial, such as his expertise in cosmetic and laser dentistry. Not only did we exceed our client’s goal for the design, but we made sure that the actual web content was presented in a fresh, compelling way.
At Webmaster Studio, we are deeply committed to the highest caliber of web design and service. We know how to deliver quality results and exceed the expectations of our clients, and that’s why we hit a homerun with Central Park S. Dental’s page. Dr. Klempner and his team loved the outcome because it displayed a sense of professionalism and beauty, all while providing key information about dental services. Trust us to design your webpage so you too can stand out of the online pack.