It's time to go beyond the home or business computer. With mobile technology reaching new heights, SEO for the mobile web is here to stay.
Technology continues to change the way people live and how businesses market. We can see how last year with newer smart phone technology and advances in access to the web via mobile devices, there was a growing trend into the new year for the business mobile audience.
Mobile marketing hasn't quite taken off yet, but it may soon because of the untapped market out there for businesses to connect to and reach their potential customers.
How much has mobile Internet use increased in the last year or so?
Well, to answer that question, we pulled some data from some surveys. These surveys suggest that 66% of iPhone users do more browsing on their phone than using it to make phone calls. This is for the iPhone alone. We don't have data for other smart phones like the android, but we can estimate that the percentages might be pretty close to that of the iPhone.
So what does this all mean for businesses marketing and advertising?
It means there will be a big shift this year to businesses allowing a share of their advertising budgets to venture into mobile marketing.
The applications to marketing to the millions of smart phone users is really endless.
Here are some examples of mobile marketing that give you some idea of it's current application to the sidewalk surfer.
It's a trend we predict will continue this year and into the next. Businesses will need to look more closely at mobile SEO and figure out how they can develop and implement strategies that will allow them to reach the massive amount of mobile web users.
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