Webmaster Studio has announced the launch of a new site for Charles Cheriff Galleries. For a company steeped in antiques and old-world styles, the focus for this project was to create a modern website that would not only serve as a resource for antique lovers, but also an experience destination for all consumers seeking to learn more about art and culture. It is the perfect combination of the old and new, inviting customers in for an innovative experience.
Established in 1924 by Charles Cheriff Wachman, the Charles Cheriff Galleries have come to represent quality, variety and fair pricing among collectors of fine 19th century French antiques. Thanks to Webmaster Studio, many of these pieces can be viewed in a real-time online gallery by a global audience. Antique collectors the world over now look to Charles Cheriff first when making important purchases and those unable to visit the store can now have a similar experience online.
From a small storefront located at University Place, this New York antique dealer has grown to fill seven floors of show space in the heart of Greenwich Village. Despite its size (the galleries house more than 3,000 pieces in 16,000 square feet) the company has remained in the hands of the Wachman family and their commitment to beauty, selection and fair pricing remains unchanged after eight decades. It was this same legacy Webmaster Studio aimed to capture in the development of the new site.
To achieve the right look, the online gallery was designed with a traditional antique theme, which helped visitors to the site experience the same feel of the antique store, encouraging them to browse the selection and take their time on each page. All items are on display in full detail, with a power zoom available to explore each piece at even a minute level. For those looking to expand their knowledge in the art of antiques, the site also offers a complete online glossary of the antiques industry.
The Charles Cheriff Galleries collection must be seen to be appreciated. Now, thanks to Webmaster Studio, consumers no longer need to travel to New York to enjoy the gallery experience. The new online presence captures the look, feel and ambiance of the unique designs. And, a fully customizable content management system (CMS) allows the store to continue to expand its online gallery as inventory changes. This includes a user friendly interface for uploading new products and quickly assigning them to different categories.
Webmaster Studio created an online experience that mirrors the breathtaking views experienced while in the gallery. The online shopper gains insight into a sampling of what the gallery has to offer, providing the perfect presentation to encourage further exploration. The experience is designed to encourage interested consumers to take the next step and acquiring the perfect antique piece for their home.
It is this attention to detail and enhancing the experience for the browsing customer that makes Webmaster Studio the go-to provider for creating the exceptional online experience in the New York area. The company’s focus on the individual needs of the client and the industry in which they operate is key to developing just the right online presence to ensure success.
Our Production and quality of work is based on years of training in collaboration with top level software engineers in the industry.
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