Your website is only as good as its page ranking. People searching for a product or service rarely go beyond the first page of the search engine results before they find a site that meets their needs. Therefore it is imperative that you do everything in your power to make sure your site ranks on the first page. Making your site attractive to search engines is a process called search engine optimization (SEO). Search engines such as Google, Yahoo, or Bing use robots called web crawlers to search the web and index everything on the internet. SEO services focus on fine-tuning the content and coding on your website so that when search engine web crawler comes across your website, it finds the information that it needs.
The web crawlers use an algorithm to decide where to rank websites in the results. These algorithms are constantly being updated by the search engines to provide the most relevant results to people looking for a specific search term. The algorithms can be updated as many as 400 times per year. This means that SEO is not a one-and-done kind of service—it requires regular maintenance to the content and tags on your website to keep up with the algorithm changes so your website continues to rank well. Our SEO experts at Webmaster Studio can make sure that your website remains up to date.
Our SEO services start with an initial consultation with you so we can discuss your industry and the most common search terms associated with it. This consultation will help us find out exactly what kinds of changes are necessary to make to your website. We’ll look at where you currently are in you rankings to have a starting point so you can see exactly what our efforts are doing for your search rankings over time.
Next, we’ll do competitive research to see where your competitors are ranking and look into ways to help you rise above your competition. It could be the case that you’re currently ranking better for a few keywords and geo locations, but need help optimizing your site for other search terms and locations. We’ll also do keyword research to look at what terms people use when searching for your products and services, potentially revealing some blind spots in the content on your website. And we’ll provide an analysis on the costs involved in getting your keywords to rank near the top in the search engine results.
Finally, we’ll review with you the changes needed to the content of your site. We’ll make sure your website is using the best practices for both the actual text on your website as well as in the meta data, which is the code embedded in the website that is read by the search engine web crawlers. Another thing the crawlers look for is the internal link structure of the website, so we’ll perform an audit of the navigation system used in your website. In order to monitor your progress over time, we’ll set up Google Analytics and Google Webmaster Tools, which will allow us to provide regular reports on your website’s performance.
Our Production and quality of work is based on years of training in collaboration with top level software engineers in the industry.
Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017
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