Social media interaction – consultants and analysts throughout the marketplace continue to tout the importance of this activity for any company seeking to dominate their industry. Internet marketers argue that any company failing to put a robust social media strategy in place will find their search rankings will suffer. Just how much of a tie do you need between your social media interaction and your website to guarantee your top placement in search engine rankings?

The overall value of social media interaction to your website rankings is a hot topic right now and social media leaders like Facebook, Twitter and LinkedIn are eating up the excitement as their subscriber lists grow and their overall market shares explode. While you would love to capture their brand value and transfer it to your own, let’s focus on how you can leverage your position in the social Web to gain the leadership you need...

Every business who has gone to the trouble of creating a Facebook fan page has the same question - how to maximize traffic to their site. The truth is that, in our experience, the best ways to accomplish this are the same ones you might think of yourself if you were to sit down with pen and pad and make a list. There is however, an ideal order in which to consider them, which we’d like to spell out for you. We’ve picked the top five. By following these simple, definitely eff...

YouTube’s rapidly expanding Promoted Videos feature has just registered its half-billionth hit, and shows no sign of slowing down.

                The Promoted Video program, which allows advertisers to pay a fee directly to the site to appear in search results, is definitely producing significant revenue for Google. Although it may not yet actually be turning a profit, the YouTube blog reports t...