So what other areas of advertising growth have become popular and where are businesses projected to advertise in the coming year based on last years numbers?
Video marketing has accounted for 5% of the add dollars spent at 1.4 billion. Display advertising, which also includes video, rose 24% to a remarkable $8 billion from last year. Interestingly, sponsorship advertising catapulted 88% to $718 million. Mobile advertising has also shown a huge surge in popularity. The 2010 statistics estimates between $500 to $600 million according to IAB and PwC. This area of growth is expecting strong growth in the coming year.
So what do all these figures really mean?
Internet and mobile advertising are going to continue to rise each year. Almost every person in the world has a computer and/or mobile device. The Internet is everywhere and you'll even find an Internet connection or web access via mobile applications in even the most remote and poorest countries of the world.
Most people these day perform the majority of their research, make comparisons and come to a buying decision using the Internet. This is the new age of window-shopping. Therefore, any company that wants to seriously compete and survive in this present environment needs an online presence to not only survive, but thrive.
How can your business take full advantage of this new frontier in marketing and advertising?
Just because you have a presence online, doesn't automatically mean you are going to be successful. It's just like any other part of your business. You need to know how and where to advertise most efficiently, so you can reach your target market within your company’s budget.
You can either do this internally within your company or you can contract out these tasks to professionals that have the expertise, skills and a track record of success. With the latter decision, you need to be careful about the reputation of a consulting company. If you do your research, you can find a web development firm that can be effective and at the same time, stay within your budget.
The Internet is the new frontier. A company will not survive with out an Internet presence. Make sure you seriously look at the revenue figures and decide to find a web development company that can help you grow your company well into the 21st century.
Our Production and quality of work is based on years of training in collaboration with top level software engineers in the industry.
Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017
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