The recent Panda update, Google has recently imposed on the online world, has had many harsh affects on businesses. Small businesses have been hit the hardest with substantial decreases in their current online website traffic and sales.
As you may be aware, the problem exists from Google shifting their algorithm to penalize websites with duplicated information. Much of the content are product descriptions that are the same for many other websites selling the same kinds of products. Because of the decrease in traffic and sales, many businesses have had to reduce their operations to contain costs to survive this punch in the face.
Many businesses are rethinking their online marketing strategies to adjust to the blow from Google's change. The modifications have affected 14% of online businesses. Many are legitimate long-time businesses that are now spending a large amount of their marketing budgets on SEO to increase profits and find new customers.
Unfortunately, many businesses that don't have the large operating budgets are having a hard time adjusting and adapting to the current situation. Although a precarious situation to be in, business must go on and the smart companies will find a way to continue to do business. They will also find a way to keep their products and services in front of their online target market.
What are the lessons learned that can help companies continue to flourish online in spite of Google?
The Need to Focus on Website SEO
For the most part, businesses have had problems with duplicate content, especially retail sites. It's important to have original content on your site. Whether it's articles or even product descriptions, they need to be original. This doesn't guarantee you anything, however, it gives you a great chance of helping your website ranking.
Don't Solely Rely on Google
You can't put all your eggs in one basket, especially with Google. You do this and you're setting yourself up for severe setbacks now and whenever Google decides to tweak their algorithm. However, it is absolutely necessary to become an expert on search engine optimization according to Google and keep up with everything they're doing and saying. They will keep us in the dark for their reasons, but that doesn't mean that you can't comply with everything they would like to see in a website.
Implement a Comprehensive Online Marketing Approach
With the theme of not keeping all your eggs in one basket, you need to use many different marketing approaches, so you can strengthen your website position with Google. These other sources can also be a great way to drive more traffic to your site.
Some examples of different strategies include: Article, Video and Social Media marketing. Also, a tried and true method of increasing sales and customer loyalty is to build a customer as well as a subscriber email list. This allows you to market directly to your customer and subscriber base. Many may view this as a “no brainer”, but you'd be surprised how many businesses neglect this marketing strategy.
In conclusion, the Panda update has left many businesses frustrated and upset. The businesses that survive will regroup and focus on a more comprehensive online marketing strategies that will assist their company, without Google making or breaking their business.
Our Production and quality of work is based on years of training in collaboration with top level software engineers in the industry.
Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017
Please sign up for our email list, where we will send you up to date news and promotions.