Posted: Sunday, Jun 26, 2011

In the never-ending quest for dominance in search results rankings, websites everywhere are searching for quality content. While a number of legitimate operators are investing in this content production, others are taking the easy way – stealing it from other high-ranking sites. For those practicing this underhanded way of dominating their space, it seems like the economical way to drive traffic and increase search rankings. The problem is that stealing content from other sites does not help your search rankings – it can actually hurt them.
By now, it is well-known that Google changed its algorithms earlier this year so as to avoid giving priority placement on search rankings to sites built merely to drive ad dollars without providing any quality or benefit to the site viewer. Google is focused on eliminating those sites that are mere content-mills or those that are simply taking content from other sites and posting it as their own original work. The search giant developed its most recent algorithm to be able to identify the original source of the content and render consequences for those who are doing nothing less than stealing...