Customer Relationship Management (CRM) and Search Engine Optimization (SEO) are among the most essential elements in business today. At the same time, a company must utilize an effective and fail-safe measure to safeguard and protect its data, client integrity and revenue by choosing and fortifying the proper Content Management System (CMS).
This is a three-pronged defense against the inevitable challenges on every company’s horizon. The trend in business today is to minimize cost and attempt to embellish the corporate profit bottom line. Unfortunately, many decisions in management are to gravitate toward the trend of cheap or even free solutions specifically when choosing essential tools such as a CMS. Many times this can be the undoing of management and wreak untold havoc on their bottom line – acquiring the exact opposite of what was intended.
At the same time on the marketing front, the CRM is needed to help the enterprise identify and target potential clients and generate leads for its sales force. This works hand-in-hand with the SEO. You can see that many companies are simply losing hundreds of thousands of dollars in lost revenue due to low performance of their SEO and CRM utilizations and unaffordable down time due to unseen problems in their CMS. Many times the integrity of the customer data is severely compromised due to inept security resulting in stolen data and an irreparable loss in that company’s reputation and financial standing.
One of the few companies to rise above this fray and avoid such disastrous problems is a New York City based Web Design and internet marketing company named the Webmaster Studio. Many renowned clients who may have seen the writing on the wall, so to speak, and witnessed the failure of some of these other companies have flocked to the Webmaster Studio. As opposed to the problematic choice of selecting a free and cheap CMS, the Webmaster Studio has developed their own proprietary CMS, one that not only affords better protection but also runs more efficiently and faster than others. This is an essential and highly desirable quality for clients who are in medical, real estate, finance and ecommerce environments.
Webmaster Studio, Inc has helped at least one company totally comply with Sarbanes-Oxley compliance, avoiding costly fines and penalties. Although the temptation to take the free and cheaper route toward profitability is great, many times it is fraught with peril. You have seen many times in business news and sections of financial reports that the consequences of such choices may far outweigh the risks, integrity is the better road. When it comes down to the bottom line, there is one thought that should prevail.
“Integrity doesn’t cost – it pays.”
Our Production and quality of work is based on years of training in collaboration with top level software engineers in the industry.
Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017
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