Webmaster Studio is proud to announce the launch of a new website for Soleares Research, a market research and consulting firm that services annuity and life insurance businesses. As a leading resource in providing periodic articles, research and news articles in their industry, Soleares is an indispensable resource to their readers. Webmaster Studio wanted to create an appealing website that gave readers the immediate impression they were in the right place to find the information they needed from a market leader.
Webmaster Studio set out to give Soleares a streamlined, user-friendly website that readers could smoothly navigate. At the time, they also needed to provide Soleares with a website that was easy to manage and update by their in-house team. The new website is an upgrade from their former site, one that lacked appeal, ease of use and up-to-date information. Webmaster Studio offered Soleares various ways and helpful tools to upgrade their software, enhance the user-experience and make their home page more eye-catching and engaging for readers.
The ultimate goal was to develop a modern looking website with several custom features integrated for the business.One of the more personalized touches of the site features Soleares President Steve McDonnell’s own blog, where he shares his opinions and advice on numerous topics. Blogs are a great tool for businesses as they help drive traffic to the site and engage visitors in a way that makes them return time and again. Webmaster Studio helped Soleares create an eye-catching and easy-to-read blog section on the site to maximize its online presence.
As Soleares in known for being an endless source of industry news, there was a significant need for a major archival transfer to the new site. Webmaster Studio was able to provide this step, effectively transferring over 700 archived articles from the complex third party CMS application and importing them seamlessly into the new site. This was both beneficial for Soleares because of the easy transfer and also for their readers, who now have access to an endless amount of research that is both organized and easy to find.
Through the modernly designed navigation bar, website visitors can easily find what they need, from featured articles recommended by the company president, to a list of services available through the company. The modern design also assists Soleares in assuring readers that they are a cutting edge resource for entrepreneurs and professionals in the business. To coincide with the modern feel of the website, Webmaster Studio also designed social media buttons that were eye catching and would help Soleares connect with clients on more than just one level online.
Webmaster Studio was happy to assist Soleares in effectively reaching their target audience through an eye-catching, user friendly website design that better aligned their offerings with the target audience. By creating a website that can easily be managed by Soleares, Webmaster Studio gave them the tools needed to quickly update information and keep their new website looking fresh and new each time a visitor returns.
Creating websites with quality design and rich visuals that connect businesses with their clients is a primary goal in every project for Webmaster Studio. Their attention to detail and constant focus on optimizing the online experience for all visitors helps to make Webmaster Studio the preferred provider for creating the exceptional web presence in the New York area.
Our Production and quality of work is based on years of training in collaboration with top level software engineers in the industry.
Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017
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