It’s unfortunate, but you can spend a lot of money on pictures, GIFs, charts, graphs, and other interesting graphics, but it doesn’t necessarily drive users to your site because search engines don’t recognize those items. While they are an important aspect in keeping users coming back to your site, it’s not what’s going to lead them there in the first place. This goes for Flash, too. Even text written in Flash will not show up in search engine results.
At the same time, don’t get too creative with your URL. Make it short and as pertinent to your subject as possible. If your URL can include keywords, that’s even better as you’re more likely to dominate the search results.
By coming to this page, you’ve probably used a variety of terms trying to find the relevant information that answers a question or solves a problem. Keep this in mind as you strive to make your website more Google friendly. If you’ve got an idea of the keywords you know will drive the right traffic in your direction, don’t use them all on one page.
Give each page of your site a specific keyword or two. This has proven to be a more effective SEO approach. Many designers recommend blogging if you run out of pages to utilize keywords. By creating each blog as a standalone article, the data contained in that blog remains relevant and won’t get lost over time.
Should you decide to modify your keyword with modifiers, again, don’t do all the modifiers on a single page – focus on one or two modifiers. For example, if your website has the keyword “health insurance” and you wanted to modify it with “health insurance provider,” “health insurance agent,” or “health insurance premium,” don’t plaster them all in one page.
Try to focus on making these keywords sound natural. Your copy needs to be tight and concise, not contrived. Present your information in a way that adds value, not in the style that reeks of transparent and blatant advertising. Likewise, avoid keyword stuffing. If you put the same word or phrase into your content too many times, it’s difficult to read and will drive your human viewers away.
Every business desires to dominate the search engines and appear high in the search results for their products or services. After all, achieving a higher position means higher traffic and higher traffic means higher ROI. While this is absolutely correct, one thing that often goes overlooked by most businesses is the quality and the conversion rate of the traffic.
Businesses spend thousands of dollars on marketing firms running all sorts of marketing campaigns in the thirst for driving traffic to the website. They often forget to optimize the website itself. It is important for businesses to understand its value and ensure that their website meets all search engine guidelines. Below are a few basic but effective tit-bits every website owner should know for an effective website design.
Some of the Do’s for effective design:
Page titles are very crucial to search engines and a prime factor to ranking. It also helps readers understand what the subsequent page has to offer. Include a nice, descriptive and catchy title with keywords used deliberately. Below is an example of how the title tag appears.
A good description helps in gaining user click-through from the search results. These are also important to promote your content to searchers and invoke some curiosity that there is some sort of benefit in reading the content with regard to what they’re looking for.
It’s always good to support your message with attractive but relevant images as it helps the potential customer to better understand your business. These same images could also drive traffic away if they don’t load properly or take enough time to load. At the same time, search engines don’t understand images, so they must be optimized with keywords to improve the user experience and ensure easy indexing by the SE’s.
Many websites make the mistake of not creating a hierarchal flow for their website. Often you will see websites with long or confusing URL’s. This may not only prevent search engine spiders from indexing your website properly, but may also confuse visitors. Always ensure that your website has a simple, descriptive and clean URL structure like the one below:
Internal link building is critical to SEO, so it is important that you use descriptive and keyword rich anchor tags within your text to emphasize to search engines the relevance of your site.
Always ensure that your website has an XML sitemap to aid the indexing of your web pages quickly in the search engines.
Some of the Don’ts for effective design:
Content that is both unique and of high quality not only helps in engaging your visitors, but ensures your page is indexed in the search engines and that you rank high in the search results. Duplicate contents may result in penalties and may even get your website pulled from the search results.
Search engines are not inane, and neither are your readers. Stuffing your pages with important keywords too many times will not only reduce its readability, but can also get you penalized. Use your keywords only where necessary and keep them to a minimum, with alternate words used when applicable.
Having broken links that lead to an error page creates an annoyance for the user and could drive them off your website. Ensure that your website is free of any dead or broken links.
Search engines do not understand any text within Flash and it also creates distress for the visitor if their browser does not support it or the plugin is disabled. It’s better to avoid Flash in your website design.
Keep in mind that Google is well aware of the tactics sub-standard companies are using to try and dominate the search results. You want a seo friendly website design and organic search power, and that comes from quality content writing that adds value to your readers. If you’re not taking these steps and instead trying to manipulate the system, Google will notice and mark your site as spam – it’s a great way to fall off the search hemisphere completely. Avoid that trap with proven methods that deliver strong results for years to come.
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