Webmaster Studio lnc
GET QUOTE 855-480-4400 CONTACT US REQUEST A QUOTE REQUEST A QUOTE
Webmaster Studio lnc
  • WHO WE ARE
    • WS Team
    • WS History
    • WS Location
  • SERVICES
    • Web Design & Development
      • Corporate Web Design
      • E commerce Site Design
      • Social Networking Site Development
      • Small Business Site
      • Branding and Graphic Design Services
    • Online Marketing Services
      • Search Engine Optimization
      • Paid Search Marketing
      • Digital Marketing Strategy
      • Social Media Marketing
      • Online PR Services
    • Mobile Application Development
    • IT Support Services
      • IT Support
      • Web Hosting Support
      • Network Engineering Services
      • Remote Back-up / Disaster Recovery
    • Content Marketing
      • Content Planning
      • Blog Marketing
      • Article Writing
    • Would you like to know more about our company, please Download our FREE PDF Brochure.

  • OUR WORK
  • INDUSTRIES
  • NEWS
  • BLOG
  • CONTACT 855-480-4400
  • REQUEST A QUOTE
  • REQUEST A QUOTE
Blog
 
4 Serious Email Marketing Mistakes to Avoid
Posted In:

Email Marketing



email marketing plan image
FRI
8
NOV 2013

The use of email marketing was at one time a powerful interaction channel with a solid response rate. Marketers knew that a carefully crafted message sent to thousands on a bulk list would return a high open rate, a respectable response rate and a solid revenue opportunity. Unfortunately, too many people saw the promise in email marketing and decided to jump on board.

Like any other marketing channel that gets overused, consumers stopped responding to email marketing messages. Plus, consumer watchdog groups sought protection from unruly practices and demanded the creation and enforcement of laws governing the use of email as a marketing tool. Not only does a marketer have to clearly identify intent, he also has to provide the consumer with the opportunity to opt out of receiving future messages.

Such a shift in the market doesn’t mean that email marketing is out for the count. Today, it simply means that marketers have to be strategic and purposeful in their email marketing efforts if they hope their messages will be opened and spur action. To ensure they do, there are a few mistakes to avoid in the creation of the powerful email marketing campaign.

email marketing mistakes

  The Sales Pitch

It’s easy to get wrapped up in the value of what is offered. The best sales professionals in the world earn their position because they believe   completely in what they are selling. This backfires when they also believe the consumer loves and believes in it as much as they do. The sales pitch that focuses too heavily on the product and never on the recipient is sure to be ignored.

Likewise, the lengthy and over the top sales pitches that actually offer very little value to the reader are the first to be ignored and/or deleted. The message has to bring value to the reader and it has to be relevant to their lifestyle, their location and their buying behaviors. It also helps if it comes from a company with which they already do business.

  The Call to Action

Every email marketing pitch needs to have a Call to Action, but putting it in the wrong place makes the entire campaign a waste of time. If the first thing the consumer sees when opening the email is the shout to do something that appears to benefit the marketer, the damage is already done. The consumer needs to be enticed to act before he or she will act. If the value isn’t communicated, the email won’t produce the desired results.

  Mobility

Consumers are increasingly using smartphones and tablets for communications, especially email. If a marketer sends an email and the recipient can’t see or interact with the message on the mobile device, interest is immediately lost. Responsive design must be built into the design of the email marketing campaign or it will fail.

  Spamming

Even the best of brands can make this mistake. Just because a consumer may love a particular brand doesn’t mean they want to hear from that brand every day. It’s important to study the target audience to gauge how often they want to receive messages. Abusing the channel is a great way to damage the brand.

Any marketer that can avoid these mistakes is likely to build out a more successful campaign. It still takes research, planning and the right message, but sidestepping these common errors will help lead to greater success.

Back


Tweet




Categories

Advertising and Promotion

Content Creation


eCommerce

Email Marketing


Facebook

Google


Internet Marketing

iPhone


Latest Projects

Search Engine Optimization


Social Media

Technologies


Web Design

Web Development



Sign up for Webmaster Studio News
Our Featured Videos...
Top Stories
  • SEO
  • Social Media
  • Web Design
  • Cool Stuff

YouTube Hits Milestone with Promoted Videos!

YouTube’s rapidly expanding Promoted Videos feature has just registered its half-billionth hit, and shows no sign of slowing do...
Are You Leveraging Social Media Interaction to Drive Organic Search Results?
Social media interaction – consultants and analysts throughout the marketplace continue to tout the importance of this activity...
The Power of Keywords in SEO Content Optimization
Search Engine Optimization (SEO) is how visible your webpage is on the web. Many webmasters pay good money to get their pages &l...
Mega SEO: Is Structure King?
If you’re a webmaster, chances are you are very familiar with Search Engine Optimization (SEO). You could spout off its definit...
Face It: Why You Should Use Facebook For Your Business
              Unless you’ve been living under a rock since 200...
An Integrated Approach to Brand Awareness and Web Design Strategy
Developing your Web design strategy can be a challenging task as you want to ensure the results justify the investment. If you are no...
Can Wallaby Bridge the Gap Between Flash and HTML 5?
Web development is always evolving and now it's taking another leap into the unknown with the power struggle between Flash and HT...
Prestigious Web Design for a Prestigious Dental Care Practice
When we met with Dr. Oleg Klempner and his team at Central Park S. Dental Care, we knew we could meet his needs. For Central Park S. ...
Web Design Tips for Content-Rich Pages
Let’s say you have a beautifully designed webpage that’s full of great content (you do, don’t you?). You spent endl...
Blog Archive

About Us

Our website development production and quality of work is based on years of training in collaboration with top level software engineers in the industry.

Contact Info

Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017

855-480-4400
212-537-5962

Quick Links
  • Blog
  • Testimonials
  • Get Quote
  • Site Map
  • Contact
  • Privacy
  • Terms and Conditions
Newsletter Sign-up

Please sign up for our email list, where we will send you up to date news and promotions.


© 2023 Webmaster Studio, Inc. – All Rights Reserved. Website Design Company – Online Digital Agency
  • WHO WE ARE
    • WS Team
    • WS History
    • WS Location
  • SERVICES
    • Web Design & Development
      • Corporate Web Design
      • E commerce Site Design
      • Social Networking Site Development
      • Small Business Site
      • Branding and Graphic Design Services
    • Online Marketing Services
      • Search Engine Optimization
      • Paid Search Marketing
      • Digital Marketing Strategy
      • Social Media Marketing
      • Online PR Services
    • Mobile Application Development
    • IT Support Services
      • IT Support
      • Web Hosting Support
      • Network Engineering Services
      • Remote Back-up / Disaster Recovery
    • Content Marketing
      • Content Planning
      • Blog Marketing
      • Article Writing
    • Would you like to know more about our company, please Download our FREE PDF Brochure.

  • OUR WORK
  • INDUSTRIES
  • NEWS
  • BLOG
  • CONTACT 855-480-4400
  • REQUEST A QUOTE
  • REQUEST A QUOTE