For the Right Web Design, Turn to a Custom Web Designer

As a business owner you know the value of drawing customers in and grabbing their attention. You also know you only have a small window of time to accomplish this, demanding a strategic approach. This can be done in a variety of ways, including marketing, advertising, sales campaigns, word of mouth or your website. Individuals landing on a creative, customized web page are more likely to take the time to look around and “click through” on that website than if they were looking at a “cookie-cutter” web page that lacks differentiation from other sites in the market.

Standardized Templates

The standard templates for web pages can come in a variety of different styles, yet the word variety implies a wide array of choices. The number of templates available is still limited and every other company considering a template has access to the same choices. Your web page will only be different in the content; the layout as well as the style could easily be exactly like that of another company, or several other companies. These template web pages are definitely cheaper in the beginning, but what will it cost your company to support the website over time? Have you considered the cost when you lack differentiation in the crowded online market?

The Cost of Pre-Designed Templates

The aforementioned “cookie-cutter” web page templates can cost your company anywhere from $50.00 on up to $1000.00 of dollars, depending upon the complexity in your site. The entry-level price seems like a great deal for the small business just launching a web page, or trying to build market share on a tight budget. There is a catch, however. After the initial cost, you are still left holding the bill for maintenance and upgrades to the web page. After a few years, this upkeep can cost you potentially thousands of dollars. Would you believe that after those thousands of dollars are spent, you may not even own the website? Once you stop paying your monthly fee, the web page could be removed and you have nothing left to show for it but a line item on your budget.

Let the Professionals Do It

Professional web page designers may be a bit more costly in the beginning, but they have a great deal more to offer their customers in terms of capability and value. Professional web pages get more hits than those built on common templates due to their eye catching techniques and unique layouts. Professionally customized web pages also provide the capability of adding links such as Twitter, Facebook or other social media sites that will help you spread the word and connect directly with your customers. Taking the time to meet with a professional web designer will give you (and them) insight as to what you want to achieve with your online presence. You give them your ideas and they lead you in the right direction; it’s that simple.

Making the Choice

If you are ready to create a web page, it’s well worth the time and effort to meet with a professional company who can customize your web page and give you everything you need to drive traffic to your site and keep visitors clicking through on your pages. Instead of paying $50 - $1000, you may pay $2000- $5000. Over time, you will see the increased traffic and growth in the customer base are well worth the investment.  The final website will be yours and you have the final say as to how the layout is designed, the placement of your content, navigation tools and so much more. Remember, your website is an extension of your brand and if done right, can help you grow market share and drive profitability.