Webmaster Studio lnc
GET QUOTE 855-480-4400 CONTACT US REQUEST A QUOTE REQUEST A QUOTE
Webmaster Studio lnc
  • WHO WE ARE
    • WS Team
    • WS History
    • WS Location
  • SERVICES
    • Web Design & Development
      • Corporate Web Design
      • E commerce Site Design
      • Social Networking Site Development
      • Small Business Site
      • Branding and Graphic Design Services
    • Online Marketing Services
      • Search Engine Optimization
      • Paid Search Marketing
      • Digital Marketing Strategy
      • Social Media Marketing
      • Online PR Services
    • Mobile Application Development
    • IT Support Services
      • IT Support
      • Web Hosting Support
      • Network Engineering Services
      • Remote Back-up / Disaster Recovery
    • Content Marketing
      • Content Planning
      • Blog Marketing
      • Article Writing
    • Would you like to know more about our company, please Download our FREE PDF Brochure.

  • OUR WORK
  • INDUSTRIES
  • NEWS
  • BLOG
  • CONTACT 855-480-4400
  • REQUEST A QUOTE
  • REQUEST A QUOTE
Blog
 
Do's and Don'ts of Your Website for Better ROI
Posted In:

Advertising and Promotion



better ROI
FRI
13
JULY 2012
The return on investment (ROI) on a website can be quick, especially given that websites can be built for next to nothing. But if a website is the face of your organization, you want it to have value. And, like anything that seems too good to be true, the cheaper website can end up being more expensive when you lose brand value as a result.


If your website looks like it was put together on a computer using Windows 98, it might be time to think about giving it a fix. Maybe you’ve put too much thought into your website and it is so full of information that the visitor is immediately turned away because it’s too hard to navigate. Some industry insiders say most viewers give a site about seven seconds to determine if it offers what they want.

With so little time to spur the desired action, a strong strategy is needed to entice and keep them there.

The good thing about a website is that it never sleeps (unless some upgrades are in order). It’s always working for you, which means with a little effort, the return on investment comes quick and fairly easy. Small companies often take this approach to websites as they are a business investment, especially if they intend to derive a majority of their business from it.

But regardless of whether you company is large or small, companies can improve their ROI by getting focused on great graphics and a layout that isn’t too jumbled. In the Web industry, the first impression is sometimes the final impression. Some company’s Web presence lives and dies by their site’s eye candy effect.

After the site’s aesthetic is in the bag, companies have to consider their target audience to maximize their ROI. Target is so important that some in the industry believe that it can take precedence over the aesthetic of a site. But more often than not, the layout of the site is built around the audience it’s aiming for and not the company sending the message.

The functionality of the site can’t be overstated. Every page of the site should have relevant information and no dead links. What are the questions your clients will likely be asking you about your business? Draw those questions up and put them on a FAQ page, which is another crucial part of your website that empowers your viewers to make decisions that ultimately improve your ROI.

Pay-per-click (PPC) programs are proving to be an effective means of creating advertisement revenue. This method allows your site to gain revenue just by having your viewers click on an ad, and they don’t actually have to buy anything advertised. But make sure the ads are relevant to your audience and that the ads fit the design and aesthetic of your site. Be careful of your intent, however, as too many ads kills the validity of the site.

To that end, let’s take a look at a list of Do’s and Don’ts to ensure a success ROI for your website:
Do’s

  1. Set Smart Goals

Before you approach any design company, it is important that outline the goals you want to achieve with your website. These goals may vary from business to business, but could include lead generation, an increase in conversion rate, an increase in sales, and improved brand awareness. Whatever your goals make sure they are measurable.

  1. Know Your Audience

A business cannot expect to sell its products or services to everyone. Therefore it’s important for a business to indentify its target market, and understand their needs and wants. This helps in creating value for your customers. At the same time, formulate an effective marketing strategy to attract targeted traffic to the website. Marketers need to keep in mind that attracting the wrong traffic to your website will just increase your hits and not your revenue. This becomes an even bigger problem if you are paying for that traffic.

  1. Improve the User Experience

Having a simple and easily accessible website helps visitors easily locate the products or services they are looking for and illustrates improved visitor engagement. Avoid using heavy flash or dark colors. This not only creates distraction and reduces visitor engagement, it also prevents the website from ranking high in the search engines, which are the primary source of traffic to your website.  

  1. Call to Action

Remember that a visitor arriving on your website already knows what he/she is looking for, so be sure your calls to action are straightforward and meet a need.  Calls to action should be very specific so visitors can quickly decide what they want to do as this next step is directly related to the ROI you expect from your website.

 

Don’ts

  1. Don’t Make Visitors Look too Long

A visitor coming to your website always has a clear intention of what he/she wants and as research shows, he or she won’t spend more than 30-40 seconds on your site looking for it. As a result, it’s very important that the message you want to convey is clear, concise and relevant to your offerings. Highlight the most important things like contact details and make them stand out. Add a search box as it helps in increasing the conversion rate to a great extent.

  1. Don’t Expect Visitors to Automatically Come to Your Website

Most businesses have a mentality that visitors automatically come to the website just because it exists. This thinking is absolutely wrong . Once a website is created, it must be promoted and search engine optimization must be implemented or potential customers will never find you.

  1. Don’t Include Pop-ups OR Unnecessary Ads

Pop-ups or un-necessary ads are a complete turn-off for most people. It creates distraction and takes visitors away from the website. Instead, come up with some creative ways to convey your message on the page itself rather than using pop-up windows. Also, avoid using too many ads on the page as this reduces the user interaction on the website.

In all, the most important aspect when designing your new site is to correctly identify your audience and your intentions. If you fit your strategy and your activity with both, you’ll be well on your way to a strong ROI.

Back


Tweet




Categories

Advertising and Promotion

Content Creation


eCommerce

Email Marketing


Facebook

Google


Internet Marketing

iPhone


Latest Projects

Search Engine Optimization


Social Media

Technologies


Web Design

Web Development



Sign up for Webmaster Studio News
Our Featured Videos...
Top Stories
  • SEO
  • Social Media
  • Web Design
  • Cool Stuff

YouTube Hits Milestone with Promoted Videos!

YouTube’s rapidly expanding Promoted Videos feature has just registered its half-billionth hit, and shows no sign of slowing do...
Are You Leveraging Social Media Interaction to Drive Organic Search Results?
Social media interaction – consultants and analysts throughout the marketplace continue to tout the importance of this activity...
The Power of Keywords in SEO Content Optimization
Search Engine Optimization (SEO) is how visible your webpage is on the web. Many webmasters pay good money to get their pages &l...
Mega SEO: Is Structure King?
If you’re a webmaster, chances are you are very familiar with Search Engine Optimization (SEO). You could spout off its definit...
Face It: Why You Should Use Facebook For Your Business
              Unless you’ve been living under a rock since 200...
An Integrated Approach to Brand Awareness and Web Design Strategy
Developing your Web design strategy can be a challenging task as you want to ensure the results justify the investment. If you are no...
Can Wallaby Bridge the Gap Between Flash and HTML 5?
Web development is always evolving and now it's taking another leap into the unknown with the power struggle between Flash and HT...
Prestigious Web Design for a Prestigious Dental Care Practice
When we met with Dr. Oleg Klempner and his team at Central Park S. Dental Care, we knew we could meet his needs. For Central Park S. ...
Web Design Tips for Content-Rich Pages
Let’s say you have a beautifully designed webpage that’s full of great content (you do, don’t you?). You spent endl...
Blog Archive

About Us

Our website development production and quality of work is based on years of training in collaboration with top level software engineers in the industry.

Contact Info

Webmaster Studio, Inc.
757 3rd Ave, Floor 20th
New York, NY 10017

855-480-4400
212-537-5962

Quick Links
  • Blog
  • Testimonials
  • Get Quote
  • Site Map
  • Contact
  • Privacy
  • Terms and Conditions
Newsletter Sign-up

Please sign up for our email list, where we will send you up to date news and promotions.


© 2023 Webmaster Studio, Inc. – All Rights Reserved. Website Design Company – Online Digital Agency
  • WHO WE ARE
    • WS Team
    • WS History
    • WS Location
  • SERVICES
    • Web Design & Development
      • Corporate Web Design
      • E commerce Site Design
      • Social Networking Site Development
      • Small Business Site
      • Branding and Graphic Design Services
    • Online Marketing Services
      • Search Engine Optimization
      • Paid Search Marketing
      • Digital Marketing Strategy
      • Social Media Marketing
      • Online PR Services
    • Mobile Application Development
    • IT Support Services
      • IT Support
      • Web Hosting Support
      • Network Engineering Services
      • Remote Back-up / Disaster Recovery
    • Content Marketing
      • Content Planning
      • Blog Marketing
      • Article Writing
    • Would you like to know more about our company, please Download our FREE PDF Brochure.

  • OUR WORK
  • INDUSTRIES
  • NEWS
  • BLOG
  • CONTACT 855-480-4400
  • REQUEST A QUOTE
  • REQUEST A QUOTE