Every new website launch is a reason to celebrate as a company is introducing its brand to the world and embarking on a new adventure. When a company expands its online presence to include eCommerce activities, it’s time to take a closer look and see what the excitement is all about. For RussianProducts.com, the excitement centers on the products and the experience. Fortunately, Webmaster Studio played an integral part.

RussianProducts.com, along with the help of Webmaster Studio, has launched a new eCommerce food store. This new online Russian market offers Internet shoppers variety, convenience and quality, depicted expertly through the innovative design and navigation strategies employed by Webmaster Studio. To ensure visitors to the site gain the right perception of what the company has to offer, Webmaster Studio worked diligently to learn the values associated with the brand and incorporated them into the right online marketing approach.

It was also critical to match eye-catching design with quality content, creating the optimal experience for the customer. The goal was to not only drive traffic to the site with customers accustomed to the quality of RussianProducts, Webmaster Studio also wanted to execute a site that would draw in the first time visitor, converting interested shoppers into long-term customers. This required a keen understanding of the value associated with the RussianProducts.com brand, as well as the target audience.

Now, thanks to the innovation Webmaster Studio approached, visitors to RussianProducts.com can easily shop within several departments, enjoying logical navigation, beautiful graphics and real-time transaction handling. Russian Products offers a variety of food products, health and beauty aids, and holiday gifts and souvenirs. Plus, with the idea of creating a new experience for customers each time they visit, daily specials are updated consistently and rewards for regular shoppers are earned over time.

Such strategies are essential for the online brand, something Webmaster Studio promotes to its discerning clients. It’s not enough in a saturated marketplace to simply build a website; the site must be optimized according to the target audience and built to draw traffic in so visitors become browsers and browsers become buyers. After all, if an eCommerce site cannot entice a visitor within the first few seconds of landing on a page, he or she is likely to continue to look elsewhere.

For this project, RussianProducts brought the quality items customers demand; Webmaster Studio brought the website design expertise to enable Russian Products to create just the right shopping experience for its target audience. The result is an exciting shopping experience customers will return to time and again.

This latest site launch is another success for Webmaster Studio as it helps to create the optimal online shopping experience for all RussianProducts.com customers. In the design of site and supporting navigation, the focus was not as much on the products as the experience for anyone who visits the site. After all, the products may be what gets someone to the site, but it’s the experience shopping that ensures they complete the order.