The big supermarket chain has more than 20 locations across the NYC and Tri-State metro area. The company needed an online presence that could provide information related to each of the stores including weekly deals and products news. My Food Bazaar Case Study Challenge.
My Food Bazaar Case Study Report
We recognized that the site had to be dynamic, user-friendly and it had to be informative for the customers. We were able to implement store locator along with a unique feature that allowed the Administrator to upload recipes either by video or text. Customers would now be able to find great recipes and make shopping for ingredients much easier. The Administration section was designed with a CMS (Content Management System) that allow for complete content control. The site also allowed the Admin to accept payment, list departments, update locations, list events, News Letters, and update FAQs. We also added a section where employment applications can be managed. The site was set up to be both in English and Spanish on a .NET framework used for development and it optimized for SEO.
The website establishes convenient user-experience. The ability for store managers to update the content increased website traffic and allowed for easier content management.
"In an industry where appearance is critical, we noticed our old website had lost its luster. Patients often come to us to improve their smile, knowing that first impression can have so much impact. We wanted to accomplish the same thing with our website. We know it is often the first impression for new patients and if it lacks that appeal in its appearance, we can’t convince patients we know how to make them look great. ...
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"We have been very pleased with both your redesign of our website and the web optimization. We have received numerous compliments from our patients. Indeed many of our new patients found us on the web. We therefore recommend you all with the highest level of confidence."