Online PR Planning takes into account the dynamics of all of these elements in terms of effective resources, channels, frequency and goal measurement.
Your custom Online PR Plan will detail step-by-step, week by week game plan to develop and grow your company’s brand strength. The Online PR plan is a comprehensive strategy that will assess your marketing programs, internal resources, available marketing tools and goals. Furthermore, the plan will take into account your competition, best areas of impact and your target audience’s online behavior. Deliverables within an overall Online PR plan include:
Online PR planning can be as immediate or comprehensive as your company requires. With such a plan in hand, statistics have shown that companies end up spending less time and money to drive up sustained online target awareness and ongoing engagement.